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Time for An Extreme Makeover?
Does the Look & Feel of an e-commerce site even affect sales? Yes! According
to recent research from
Stanford University, the appearance of a website is the
number 1 factor in people's evaluation of a Web site's credibility. If your
site is looking tired and dated, that's the business image you are projecting
to every visitor who drops in.
Additional Research from
Carleton
University, CA. showed that most Internet users make up their minds about
a web site in the first 1/20th of a second of viewing. Loose the image battle
in that critical 1/20th of a second, and you loose that visitor. Your web
site MUST tell its story with images. Without any scrolling, each visitor
MUST be able to tell exactly what your site is all about in a sub-second
glance. |
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GreatGolfDeals.com
Before
The original site had a number of problems, but the most serious was poor
branding. Designed for 800 x 600 resolution, below is what you saw on the
opening screen without scrolling. There was nothing visible above the
fold to establish what the site was about short of taking the time to read
the text. Internet surfers simply don't do that. If the site doesn't
look like what they are seeking they back button out before they
read the first word. |
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 After
This Yahoo! Store had been limping along with ho-hum sales for four years.
Throughout that period, sales had remained esentially flat, and in 2006 they
had actually started to sag. The owner knew it was time for a major makeover
and after studying the work of a number of Yahoo! Store developers, he turned
to us to give his store a real boost in sales.
We completed the makeover April 1, 2006. In the first
2 months after the makeover, his sales were 4 times revenues of the same
period in 2005. Read
more... |
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Lots More to Show
Want to see more makeover examples? We've got plenty to show. Use the list
to the right to browse through some of the sites we have given a new lease
on life through a great facelift. |
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What ET Brings to the Project
We've been in this business for over 10 years. We have webmastered a number
one Internet retailer's site and had a chance to test what does and doesn't
work. We have applied this knowledge to build several sites that have become
the world leader in Internet sales in thier marketplace.
We bring more than just idle theories or pet ideas to
the design phase of your makeover project. We bring hard-earned real-world
experience. |
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What sells
vs. what smells in Internet retailing. |
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Search Engine
Optimization from the ground up. |
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How to market
your website and drive traffic to it. |
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Retailing
strategies to shift your site's sales into overdrive. |
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Read About More Makeovers
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Page URL:
www.etproductions.com/services/makeovers.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Sunday, 28-May-2006 18:35:43 PDT |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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