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Exit Polling--Three Custom Surveys
You get 3 custom surveys, the Abandoned Cart Survey, the Completed
Cart Survey and the No Cart Survey. You can use the admin section
for the surveys to set up to 10 questions for each of the surveys. Ask what
you want, and change the questions as customer feedback or changing market
conditions show you new areas to explore.
Turn each of these Exit Poll Surveys on or off as you
see fit. Read the responses in e-mail or have them saved in your Merchant
Solutions store's MySQL database, and read them in the Admin section. Export
CSV files from MySQL and open the CSV for number crunching in a spreadsheet
like Excel® or desktop database like Access®.
Here are just a few suggestions about what you might
want to ask:
| Abandoned Cart |
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What did you
visit our store to find? |
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Did you find
it? |
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Was our price
fair? |
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Were our shipping
methods acceptable? |
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Was our stock
adequate? |
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Were our terms
of sale OK? |
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Why did you
decide not to purchase the items you added to your cart? |
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How can we
serve you better the next time you visit our store? |
| Completed Cart |
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How was your
shopping experience? |
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How do we compare
to other Internet stores? |
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How can we
improve your future shopping? |
| Exit Before Cart |
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Did we have
the merchandise you wanted? |
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What should
we add to the products we carry? |
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What could
we do to make our store your Internet destination for goods of this kind?
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Cart Abandoned--Ever Wonder Why?
We all do it from time to time. Add something to a cart to see how much for
shipping. Or because we're not sure, and we change our minds. But as a store
owner, it can drive you half mad. Particularly when a large percentage of
the people who add something to their cart never complete the purchase process.
Every wonder why? Well. this tool lets you ask them.
The Exit Poll can be set up to present any or all of
3 surveys. One is for abandoned carts. When a shopper adds something to their
cart and then decides to leave the store without completing the purchase,
the Exit Poll tool opens a popup asking them what went wrong. It's not obtrusive,
and it's easy to decline the survey. But a large number of users will give
you their feedback and it can be a precious resource in spotting weak points
in your on-line marketing presence.
The second one is for people who complete a purchase.
You might ask how they found your store and gather the shopper's impressions
about your wares and your checkout process.
The third option is a survey for people who choose to
leave the store without ever adding anything to the cart. You might want
to ask them what they were looking for, and what made them decide you could
not meet their needs. |
Store Requirements
This tool is only available for Yahoo! Merchant Solutions Stores. It cannot
be installed in a legacy Yahoo! Store.
This
Option: $750.00*
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Pricing assumes
that your store does not use custom templates. If store uses custom templates
we must review the templates before giving pricing. |
| Back to Site Enhancement Tools |
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Page URL:
www.etproductions.com/services/exit-polling.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Sunday, 28-May-2006 18:35:20 PDT
Excel and Access are Registered Trademarks of Microsoft Corp. |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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