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Keep Your Best Customers Happy
Every store has key customers, those individuals who buy the most and are
the most loyal to the store. Channel marketing is a term applied to finding
those key customers and doing everything you can to retain them as customers--to
lock them into a channel of buying from you. Key customers vary by store.
They might be:
| Possible Uses |
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Subscriber
Discount |
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Member
Discount |
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Buying
Clubs |
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Seniors
Discount |
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Military
Discount |
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Preferred Customer
Discount |
| Discount Module Features |
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Definable Discount
Group. |
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Discount Member
registration with login and lost password auto-recovery. |
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Display possible
aggregate savings (Membership, Subscriber, Buying CLub savings) to encourage
sign-ups. If used as a frequent buyer reward, this feature can be turned
off. |
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Discount all
products, or only certain ones. Discount can be enabled or disabled on a
per-product basis in the Yahoo! Store Editor. |
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Offer Key Customer Discounts
We developed this tool for Elevator World, a publishing firm with a magazine
targeted toward elevator and escalator owners, operators and service personnel.
They wanted subscribers to Elevator World Magazine be able to get a 15% discount
in their Book Store.
The idea was to show customers how much they could save
on each book order. In many cases, the aggregate savings on one purchase
would be greater than the cost of a subscription, so subscribing was a
no-brainer. Get more, pay less. And of course, it was an economic win for
Elevator world. More subscribers equals more advertising dollars
We've since adapted the technology to the needs of the
Boston Museum of Fine Art, allowing museum members to shop the Museum Store
on-line and get their member discount. The same idea applies. Show the savings
available to encourage museum membership. |
Store Requirements
This tool is only available for Yahoo! Merchant Solutions Standard and above
Stores. It cannot be installed in a legacy Yahoo! Store. Contact us if you
are interested in having us port it to a PHP or ASP cart outside Yahoo!.
This
Option: $750.00*
| * |
Pricing assumes
that your store does not use custom templates. If store uses custom templates
we must review the templates before giving pricing. |
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Page URL:
www.etproductions.com/services/discounting.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Sunday, 28-May-2006 18:35:20 PDT
Excel and Access are Registered Trademarks of Microsoft Corp. |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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