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Yvante.com
This Yahoo Store project required merging two existing and largely unsuccessful
stores into one Department Store style Yahoo Store. To be successful, the
new store needed a look consistent with a mass merchandiser's store front.
We achieved that by displaying products visually on the front page along
with a unique and fetching logo design. We handled the front page makeover
and organized the navigation. The store owner took care of inside page
updates.
The old Yahoo Store had been called
www.InternetMall2002.com. A separate non-Yahoo diet product store used the
Yvante.com domain name. We explained to the owner that the InternetMall2002
name was an untenable choice. It really wasn't a mall, it was a store. In
addition, we launched the redesign near the end of 2002. Would we rename
the store to InternetMall2003 on January 1, thus breaking all links and search
engine listings, or live with a name that becomes ever more dated? Together,
we decided to use the unique Yvante.com name and brand the store accordingly.
While both domain names still work, all future promotion will push the Yvante
brand.
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Before and After
To the left, you see the new front page with its major department store metaphor.
Below is the original.
In the original, navigation was confused and inconsistent. To discover men's
wear, one needed to click on women's wear, then find children's wear on the
page that opened, then mens' wear at the bottom of the childrens' wear page!
In the redesign, navigation buttons for Figurines, Statuary, Clocks, La Verona
Collection, Glass Creations, Frosted Creations, Far Eastern and Swords and
Knives were all gathered together in the Home Decor Department. In their
place we opted for Appliances, Hardware and other typical Department Store
headings.
The department store metaphor, reflected in the new
navigation, makes it easy to find what you're looking for.
Take a look at the outcome
and see how you think we did. |
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| Phones |
| Toll Free
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/yvante.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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