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David Phillips--The Challenge
This real estate salesman was convinced of the selling power of the web.
He was equally certain that his existing website wasn't getting him the results
he wanted. He came to us to find out what he needed to do to put the selling
power of the Web to work for him.
Discussion started with search engine optimization (SEO)
and adding some feedback forms to trap leads from people interested in either
buying or selling a home. A quick review of his existing site showed that
no amount of search engine submissions would work to improve his position
in searches. The site simply wasn't designed with search engines in mind.
Another factor speaking for a new look was the fact
that David was moving to a new real estate firm at the time and had his existing
site branded to look like the firm he was departing. Given that a redesign
was in order, the challenge was to make it look stunning and provide some
moderate database backend function without exceeding a real estate salesman's
budget. |
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What David Had "Before"
While the old site was not bad from a visual standpoint, the look did little
to set David's site apart from the legions of outer cookie-cutter real estate
sites on the web today. More importantly, it didn't offer the "spider food"
needed to convince search engine "spiders" to rate it tops in important real
estate keywords.
What We Did
Our makeover concentrated on matching the elegant look of David's new real
estate firm, GMAC Progressive and weaving SEO optimization into every step
of the design.
For areas like the "Featured Home" where updates are
frequent, we built a back-end database and PHP templates allowing easy content
management. To add or change content, the owner simply signs on to a password
protected admin section and fills in blanks in a form.
Visit the site
and see how we did. |
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| Phones |
| Toll Free
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/yohofi.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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