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The Challenge
In a word, SMELL. Build a web presence that broadcasts the sweet scent of
a candle shop in the absence of smell-a-vision. Appeal to the senses--to
the relaxation and sense of well-being these wonderful, beautifully scented
candles evoke. And do it all on the opening pages using nothing but words
and pictures.
Sell high-end candles without touch, feel, sense of
heft or--SMELL. We knew the site would need an elegant look and an inovative
approach to its graphics.
This priject included logo design--a challenge in itself.
The logo needed to incorporate the scented candle feeling of the site in
a much more compact space. It had to work when printed in grey scale on a
business card or full color on high-end print advertising. Take a look at
what we did. |
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How We Met the Challenge
 We used a background
of a lady sniffing a rose to get the sense of scent into the very fabric
of the home page. To the left of that, we put an image of a woman relaxing
in a bubble bath surronunded bu candles. At this point, we don't even have
to tell you they are scneted. you can smell them.
You can preview the logo in the image above left, or
view it full sized on the actual site, link below. But how does it translate
to pur balck and white when printed business-card sized? See for yourself
below.
Visit
the site and see how we met this store owner's needs.
Contact us to find out how we
can meet yours. |
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