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The Challenge
In the highly competitive market of golfing equipment, craft a site with
the looks, navigation and search engine optimization to preform at the level
of the top pros. And do this within the confines of the Yahoo Store platform
and its RTML back end.
How competitive is the field? In a June, 2005 check,
Google returned over 8,000,000 listings for golf clubs! Being one
of the top ten in such a field would NOT be easy. |
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How We Met the Challenge
Our first move was to research the market. The site is aimed at the serious
golfer. We learned that most serious golfers have strong brand loyalties.
This doesn't mean that they choose only a certain manufacturers clubs. It
means that for putters, they believe in this manufacturer while for irons,
they may have a completely different favorite.
Understanding that, we made brand identity easy to spot
and featured shop-by-brand navigation. But at the same time, we provided
the alternative of shop-by-club-type navigation for those who wished to browse
the choices before deciding.
We poured this navigation into a front page that looks
like golf from its color scheme to its layout and graphics. We added a newsy
right column that changes regularly for frequent visitors. See a
full sized view.
Contact us
to find out how we can meet yours. |
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| Phones |
| Toll Free
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/yahoo-store-design-logocl.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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