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Our Answers to the Design
Challenge
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Design for the Yahoo Store |
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We
sampled the color palette directly from the brochure. The trick was to decide
how to apply it to something so different from print advertising. What colors
should navigation buttons get, for instance. Above, you see our choices.
We liked the big oval headers the brochure had for each
of their three main departments. But there was a problem. Since those department
names were important Headline and Anchor text, we needed to render them in
pure text, not an image. Search engine spiders cannot "read" images. Only
text. So we came up with a way to float the Department Names over a background
image of the oval with drop shadow. Strike a blow for SEO.
We installed our four-function right column for this
site. Without any HTML skills, the site owner can manage and constantly change
things like best sellers, new items and featured items in the right column.
They can set which order these elements display in. And, if they know some
HTML, they can even pour that into the right column for ultimate
flexibility.
Visit the
site and see how you think we did. While you're there, expand the window
and see how the site scales to fit available space.
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The Design Challenge
Build a cool looking, easy to use Web presence for busy
CPR and
EMS personnel and trainers.
Oh and by the way, make it look like the new corporate paper catalog, but
work great as a Web page, even though in the design of the printed catalog
absolutely No thought had been devoted to Web heuristics.
Fortunately, the catalog had a nice, professional look
and a color palette well adapted to the medical focus of the site. No, it
didn't have any "navigation buttons" but if you can forgive their addition
it could be used as a design guide for the site.
Next, we had to take a collection of random products
and forge it into a structured database that would dynamically produce simple,
easy to drill down navigation for the site.
We didn't have too much to worry about in defining the
sales proposition. Site owner Work 'n Leisure Products is dominant in their
B2B niche. Customers come to them already knowing that they offer the best
in quality and prices.
Of course,
SEO was, as always,
in the mix. Not every CPR and EMS company knows Work 'n Leisure Products.
Even those that do may not know about their brand new Web site. So scoring
it well in major search listings was a definite priority for the design
project.
Read about the design
decisions.
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| Phones |
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/wnltra-yahoo-store-designer.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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