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The Challenge
It's called Missionary Marketing. Selling a product or service so new that
people don't know what it is. THey aren't looking for it. Don't know it exists.
And won't buy it till you show and tell them why they need it.
On top of that, this site was targeted for a Yahoo Store.
We would have to handle all the active portions such as registration, customer
authentication, session management and a back office for the site owner and
operators to use in answering questions. and Yahoo Stores have no active
scripting language.
Finally, we needed to search engine optimize the site--but
how to do so for keywords that nobody is yet searching? We weren't even sure
which of our portfolio categories to put this innovative new site
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How we Met the Challenge
We opted for hard-hitting graphics first and foremost to carry across the
idea of the peace of mind that comes with having good, solid answers to life's
pressing questions.
To make the active side of the site work, we opted for
Yahoo's new Merchant Solutions package, which includes a Yahoo Store and
a separate PHP/MySQL server. We built all the active portions and back office
on the Merchant Solutions server using a mix of PHP, MySQL, JavaScript and
XML. An XML real-time link from the Yahoo cart lets us know when a new order
is placed, and we use that data to allow the buyer to authenticate themselves
and log in for answers.
Visit the site
and see how we met this store owner's needs.
Contact us to find out how we
can meet yours. |
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