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U*Stamp*It & More

This Yahoo Store project appeals to the arcane art of rubber stamping. Products
include all sorts of art and sayings on rubber stamps, stamp pads, stampers
tools, pens, markers and papers. Afficionados (and there are plenty of them)
use these items to create cards and scrapbooks of incredible beauty.
Challenges included organizing more than 1,000 odds
and ends in a fashion that makes it easy to find for the customers and keeping
the site arty and fun while not letting the design get in the way of e-commerce
function.
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What We Did
We used invisible tables with a tiling background image to create the impression
of a drawing board. We lined up the whole page with a Tee Square which also
serves as the page footer, carrying Store location and phone numbers. Visit
the site and note the subtle touches such as the clear tape holding down
the large sheet of white paper that forms the content area of the page. The
tape is shown inside the red circle below. A difficult effect to achieve
in HTML. We think that attention to detail makes a difference.

The thumbtacked paper metaphor is carried over into
the navigation. Take
a look at the outcome and see how you think we did. |
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| Phones |
| Toll Free
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/ustampit.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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