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Trader Marketing Intranet--The
Challenge
Trader needed a site that would act rather like a store, letting their 80
branch offices "order" the marketing materials they needed. However, what
Trader wanted wasn't that much like a store. No money would change
hands. The system just needed to send out e-mails about what was ordered.
Some products are stocked by Trader, so the e-mail is just internal. Others
are stocked internally, but more expensive. Standard display racks, for instance.
These require one or several levels of management to OK the order before
it can be fulfilled. Still others are ordered directly from the manufacturer,
who holds a pool of stock available for Trader on demand. So even though
the cart processes no payments, its operation is extremely complex.
The cart alone was reasonably complex. But add to that
the need for a auto-scheduling calendar so offices could reserve event materials
such as the trader blimp, display pavilion and inflatables. A library where
marketing could post useful resources in HTML or PDF format. A "Share your
Story" section where marketing personel can post info about particularly
successful promotional campaigns.
All this complexity had to be merged into a simple-to-use
Admin section allowing marketing personnel with no HTML skills to add, delete
and modify content. And it had to be available over the Internet, but ONLY
to Trader marketing employees. Not a small order. So what did we do?
Read about it.
If you need a complex Intranet solution developed for
your corporate development, contact
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How We Met the Challenge
We started with an employee authentication page, shown below. It is the only
part of the Intranet you can access without authentication as a marketing
employee of Trader. Sorry, but it's all you can see at www.tradermarketing.com
without being a company employee.
For the cart functions, we started with osCommerce. We heavily customized
its PHP scripts to add the functions required for this psuedo-store.
We developed out own calendar application, shown below.
It shows all dates when an event marketing resource like the Trader Blimp
is already committed. It lets marketing personnel request the resource for
any date not already committed so long as there is sufficient shipping time
between the requested dates and any other engagement. As soon as the request
is approved, it shows the new committment so that other offices will know
the resource is not available at that time.
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| Phones |
| Toll Free
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/trader.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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