| |
 |
|
|
|
|
Extreme Makeover
(After)
 |
|
|
|
How We Met the Challenge
We began with a search of stock photo agencies. The result was the wire-frame
face with binary code background, suggesting the site's subliminal programming
theme. We extended the color scheme and feel of that image into the look
and feel of the site, substituting the cartoon are that had illustrated each
tape and CD with hard hitting photos reflecting each program's theme.
What looked like text in the left navigation was rendered
in the site's graphics. Now the first rule of SEO is search engine spiders
can't "read" images. So we converted the page links to text and switched
the text in the images to real text. We focused on adding additional traffic
as well as Page Rank with a reciprocal links page. We did lots more, but
we don't want to give away too many trade secrets here.
Visit the
site and see how we met this store owner's needs.
Contact us to find out how we
can meet yours. |
|
|
|
|
|
|
|
|
Extreme Makeover (Before)
The Challenge
Convert the Yahoo cookie-cutter store above (Before) to a top-seller professional
look like you see to the left (After).
Our first hurdle was to find a look for the site. The
original site had a logo, but it didn't connect well with the theme of their
products, nor had it established itself as a known brand identifier. After
discussing it with the client, we decided to strike out in a bold new direction
with digital art and stock photos that strongly echoed the theme of the site.
The original site Had not been designed for search engine
optimization (SEO). It was doing OK in traffic, but most of that was coming
from Pay-per-Click (PPC) advertising. We saw that we could more than double
the traffic by SEO. |
|
|
|
|
 |
|
|
|
|
|
| Phones |
| Toll Free
|
800.448.6399 |
| Boston
|
617.723.3339 |
| Fax |
617.723.7557 |
|
|
|
|
|
|
|
|
|
|
| |
Page URL:
www.etproductions.com/portfolio/subass.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
|
|
|
|
|
| |
ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
|
|
|
|
|
|
