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The Santa Letters Challenge
1225, LLC came to us with a vision and a few story boards. Their novel idea
was to use state-of-the-art on-demand printing coupled with a database driven
web site to deliver highly personalized Christmas letters on beautiful,
Christmasy letterhead. The kicker? All this had to originate from a Yahoo
store in order to tap into the marketing and traffic horsepower of the Internet's
number one Directory.
Our challenges were numerous. Make a three-product site
fun and interesting. Craft the site so that users new to the concept can
quickly grasp what it is and how to use the site. To accomplish these objectives,
we had to integrate a standard Yahoo Shopping Cart into a highly customized,
SQL database driven store. Last but certainly not least, we had to do all
this in an extremely tight timetable in order to beat the Christmas shopping
rush. |
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How we Met the Challenge
We used Yahoo Stores only as the Shopping Cart solution. We placed the home
page and all the active scripting and database backend on a Yahoo Business
server with PHP/MySQL. We used Yahoo's "Real-Time Link" to automatically
pass the information collected in the Yahoo Cart to the MySQL database. We
developed an innovative method to forward users from the Cart's Order
Confirmation page to the PHP/MySQL server and call up the correct record
from the SQL database, allowing us to pre-populate a good portion of the
letter's address information.
We used PHP scripted pages to step the user through
letter customization and let them preview the results.
Contact us
to find out how we can meet yours site development and e-commerce marketing
needs. |
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| Phones |
| Toll Free
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/sale4u.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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