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The Answer
We wanted a simple, clean accessible look for the site. With so many products
to shop, it could easily get cluttered and confusing. Most of the real work
was in thinking through how to categorize the store for different shoppers
(shop by groceries, shop by vitamins, shop by brand, by diet and a bulk category.
The graphics across the top of the page make these shopping categories easy
to access.
We worked with the client to make the supplier database
file fit both the needs of a Yahoo Store and the 5-method navigation. Note
that this places some of the store's 20,000 items in as many as 3 or 4 of
the 5 navigation categories, so the database is quite large. We helped the
client tweak this huge database to meet
SEO
objectives.
Visit the site
and see how we met this store owner's needs.
Contact us to find out how we
can meet yours. |
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The Challenge
When it comes to databases, size matters. Web stores that have huge inventories
with tens or even hundreds of thousands of SKUs tend to either do very very
well, or to utterly fail. What determines which way the sales fall?
Organization.
When users visit a huge store, their immediate impression
is usually, "They must have what I'm looking for". But anyone who
has shopped a mega store like the Super WalMarts knows that the fascination
with size can easily turn to frustration if finding what you want becomes
a massive chore.
Our challenge was to help Vitamin Cottage Natural Grocers
organize the new store in such a way that it would be easy and fun for shoppers
to us.
Additionally, we had to help them figure out how to
organize a huge database from their supplier. This database covered 70,000
SKUs. It needed to be culled down to the 40,000 NaturalGrocers.com will sell
on-line. The database also had a some 30 custom fields needed to populate
a required FDA label
on items like Vitamins and dietary supplements.
All this information had to be easy to access. This
required a custom approach to multi-tiered navigation. |
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| Phones |
| Toll Free
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/natgro-yahoo-store-design.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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