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After the Makeover
The MCStel logo and corporate blue needed to rule the design, but the site
seemed to beg for some color and action. The collage in the upper right set
the direction for adding color. We included a column on the right.
On the search engine optimization front, we converted
all the clunky navigation buttons to more simple, spider friendly CSS rollover
text navigation. Continuing with the push for
SEO
we converted all the Yahoo Store default page headlines from graphically
rendered text to pure text styled using CSS. Spiders can't read
graphic text, only pure ASCII. Behind the scenes, we added custom variables
and custom RTML scripts so each page would have well configured META tags
and Title tag. The results of these
SEO
moves won't be immediate, but they will be profound.
Visit
the site and see how we met this store owner's needs.
Contact us to find out how we
can meet yours. |
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Before Makeover
There was nothing really wrong with the look of the original site.
It was just a bit dated. Drab, with clunky navigation buttons. A monochromatic
site with monochromatic products.
But under the hood, things were looking even worse.
Revenue had remained essentially flat for over 5 years. In business, you
are either growing or you are shrinking. Flat revenues are a sign of withering
on the vine. Even more disturbing, the traffic to the site had started falling.
It was definitely time for some
SEO.
To the left, you'll see what we did to give the site
a fresh new look and new sales potential. What's not visible to the human
eye is the
SEO
improvements, but spiders will see them just fine, and so will the sales
manager at MCSnetZone.com. |
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| Phones |
| Toll Free
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/mcstel-yahoo-store-design.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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