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Investigation Consultants, Inc.
This Law & Order site presented two design challenges. First, as with
any site in the law and order category, it had to meet the twin objectives
of being attention grabbing while simultaneously presenting a trustworthy,
dignified look. To achieve this, we turned to our Vigilance template.
Our second challenge was to tell the very sad story
of the loss of a child. The most heartbreaking thing a parent can do is to
bury one of their own children. Site owner Jerry Adams lost his son, Jerry
Jr., to a drunk driver. The grief the family felt was compounded by frustration
with an obvious false turn in the police investigation of the accident. |
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What We Did
This project required what is called "missionary marketing". That means we
had to explain a service that was heretofore unknown, and do so effectively
enough to create desire for this service.
The business idea grew out.of Jerry Adams' frustration with a failed police
investigation of his son's death in a traffic accident. Mr. adams spent great
effort personally investigating his son's death and finding the driver
responsible for the tragedy.
Mr. Adams' business is not a traditional private
investigative service, but a consultancy helping others frustrated with police
missteps or inaction. Since this is a new concept, we had to craft the site
to tell Jerry's story in a compelling fashion. |
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| Phones |
| Toll Free
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/invcon.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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