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Great Voice Mail--The Challenge
Missionary marketing. Everyone wants to come up with a brand new concept,
and GreatVoiceMail actually did. But as their marketing firm, it's our job
to explain this new concept to a busy, easily distracted public and to do
so in a way that makes them want it. Since it's sound and humor we're selling,
we turned to these two elements as a large part of the solution. We included
spoiled samples of an array of humorous outgoing voice-mail or answering
machine messages available at a click from the front page. Some are even
free downloads with no voice-over spoiler
We opted for a brash, edgy look to suggest the humorous
bent of the site. We relied heavily on stock photo agencies to find illustrations
to bring the site to life for visitors.
ON the product pages, we pressed for a compelling,
informative explanation of each sound clip. There is a preview button with
spoiled sample, the file type and size are displayed. The running time is
shown. THere's a picture of the celebrity being spoofed, and a transcript
of the actual humorous message. |
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How We Met the Challenge
We built the site on the Yahoo Stores platform, using their "softgoods" feature
to automate the delivery of sound files to shoppers.
Problem. The Yahoo Stores software handles the delivery of a single download,
but the client wanted to sell annual subscriptions entitling "members" to
a wide selection of downloads. To handle this, we are building a subdomain.
We process subscriber orders via the Yahoo Store then pass a subscriber ID
to the other server, which will then give the member access to all the files
they've ordered.
We are convinced that Internet stores must
show and tell customers what they are going to get. We crafted product pages
with celebrity pictures, lots of text, and an eye-catching, non-standard
look to entice visitors to read more and to order these exciting new sound
files. |
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| Phones |
| Toll Free
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/greatvoicemail.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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