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Extreme Makeover (After)
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How We Met the Challenge
We came up with a look and feel that was alive and full of inviting text
and graphics. We wanted to give the site owners a flexible home page where
daily and weekly specials and new arrivals could be easily showcased, so
we came up with 3 rows of 5 columns each where various specials, pre-orders
and hot items can be showcased. We also provided a right column with a custom
e-mail list signup and Featured Product spot. All these features are easily
maintained by a point-and-click back office.
We added breadcrumbs to simplify navigation of the 5,000
plus pages. We added a Send-a-Friend link to every page, allowing visitors
to easily e-mail a friend and recommend the site.
What looked like text in the left navigation was rendered
in the site's graphics. Now the first rule of SEO is search engine spiders
can't "read" images. So we converted the page links to text and switched
the text in the images to real text. We focused on adding additional traffic
as well as Page Rank with a reciprocal links page. We revised the RTML templates
that produce the site's pages, adding search engine optimization throughout
the site.
Contact us
to find out how we can meet yours. |
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Extreme Makeover (Before)
The Challenge
Convert the Yahoo cookie-cutter store above (Before) to a top-seller professional
look like you see to the left (After), and make the store's roughly 5,000
products easy for users to find and buy.
The store owners had some very definite ideas about
favorite colors. They wanted green, blue, yellow and some red. Lots of bright
color, which seemed in keeping with the toy and collectible theme, and meshed
well with the logo Iguana. Iggy was a leftover from an earlier incarnation
selling mostly comic books, so making him look like a sensible part of the
new market drive was an important part of the project
The original site Had not been designed for search engine
optimization (SEO). It was doing OK in traffic, but too much of that was
coming from Pay-per-Click (PPC) advertising. We saw that we could more than
double the traffic by SEO. |
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| Phones |
| Toll Free
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/go2iggy.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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