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The German Pantry
Shortly after buying the business from its previous owners, Wallace and Sieglinde
Bowles contacted us for ideas on revamping their restaurant's Web presence.
At the time, they had a business card site on
Quick Pages, one of
the many would-be Web Yellow Pages directories. The new owners weren't sure
what they wanted in an Internet presence. We met with them in the restaurant
to discuss options. During that discussion, several dedicated long-time customers
came in and gladly added their input.
The consensus reached at that meeting was to sell the
sizzle, not just the steak. Use plenty of pictures of the sumptuous food.
With the strategy set and digital camera in hand plus
scans of catalogs from suppliers of the
(Cont. next col.)
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deli items,
we set out to build a highly visual, mouth-watering site. We wanted
a presentation that looked very graphical, but knew file size had to be limited
so that it would download quickly, even over a 28K Modem.
With a Top-50 Sites Award now in hand from
Atlantic
Publishing, that strategy must have been well founded.
What We Did
We used invisible tables with tiny tiling background images to create the
impression of a classy saddle-stitched menu while keeping the file size small.
The page looks like a full screen graphic but it downloads in a flash.
The menu metaphor is carried over into the navigation,
which is accomplished with the tabs on the right side of the open
booklet. What you see above is the the Menu main page. Note the
extensive use of photos to whet the reader's appetite. The "Menu" tab is
selected in the picture above. Remaining choices are lighter in color to
call attention to their presence. |
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| Phones |
| Toll Free
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/german-pantry.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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