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How We Met the Challenge
We used a combination of custom RTML programming in the Yahoo Store, JavaScript
form validation and PHP/MySQL on the Merchant Solutions server. In order
to assign new subscribers an account number so they can log in and begin
discount shopping, we set up an XML real-time link between the Yahoo cart
and PHP on the Merchant Solutions server. In this way, PHP can examine each
order and react to each new subscription purchased in the store.
We kept the color scheme of the site and the basic look,
but switched the navigation to text instead of an image map, giving better
search engine optimization and faster load times.
Visit the site
and see how we met this store owner's needs.
Contact us to find out how we
can meet yours. |
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The Challenge
Set up an existing Yahoo Store so that preferred customers (subscribers to
Elevator Magazine) get a automatic 15% discount when ordering selected
items.
Elevator World is the International leader in publishing
for elevator and escalator professionals. Their flagship publication is Elevator
Magazine. In order to boost subscriptions to the magazine, they wanted to
offer their bookstore customers a 15% discount on most of the books in their
store. Whenever a user adds a discountable book to their cart, our program
lets them see how much they could save by subscribing. Add multiple items,
and they see the cumulative savings. in many cases, the savings alone are
enough to offset the cost of the subscription. Sure to drive subscription
sales. |
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| Phones |
| Toll Free
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/eleboo.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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