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Our Answers to the Migration
Challenge
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Migration to Yahoo Store |
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First
came branding the site. It is VITALLY important that a site creates a good
visual impression and instantly assures a potential customer that it offers
what they're seeking (assuming that's so, of course). Web surfers won't take
time to read. Recent research confirms that they decide within 1/20th of
a second if this is where they want to look further or if they'd rather just
hit the back button and try someplace else. We wanted a picture that showed
the wallpaper borders in context, in a lovely room. We wanted a logo that
enhanced the Borders theme with text fit for even Mr. Magoo's eyes. And we
wanted a more lively color palette to compliment all the vibrant colors in
the site's product shots.
Navigation was a real challenge. The previous site's
left nav seemed like a somewhat random collection of links. We needed to
break this site down into three or four main categories, then show top-level
and certain second-level links under these "store departments". To make these
category levels clear, we fell back on the visual metaphor of the old Windows
3.1 file manager with it's vertical lines and horizontal branches indicating
the directory tree structure of a group of files. Looks pretty simple and
works great, but it took some fancy RTML programming to dynamically generate
such a menu so that it automatically adjusts itself as new sections are added
to the store.
We used the Yahoo Store Accessories Feature to offer
customers a sample of each border for just $2.00 including shipping.
We also built a custom Tableizer to parse through specially
delimited data within the
Caption
variable and print it as a table
(Here's a closeup). Thus, data within that
table looks great but remains within the searchable text of the caption.
Visit
the site and see how you think it compares with the old version (opens
in new window). Or check out the
client's own words about the project.
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