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How We Met the Challenge
We usually downplay logos, but the BlankSlateBooks logo captured the essence
of the invention so well we emphasized it, taking an otherwise slim header
and flaring it down to make space for a large logo. This sweeping design
seemed to lighten the otherwise angular, geometric lines of the books. But
making such a design scalable to fit any screen resolution was an interesting
challenge in itself--one we are proud of having solved.
We added the double tag line, "Blank Books for Kids,
Do-it-Yourself Board Books for Little Authors" to further drive home the
point of what this invention is. We went with cartoon style art and Comic
Sans text to keep the Kids Korner style in the look and feel.
We tackled the one-product-store question frontally.
We built a product page for each size kit, all shown within the "Products"
page where we openly stated that this is a one product store and that the
one product offered is so exceptional that there is little point in offering
anything else.
Visit the site
and see how we met this store owner's needs.
Contact us to find out how we
can meet yours. |
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The Challenge
Combine two seemingly disparate themes, a childlike exuberant look and a
very adult message about helping children discover the joy of reading and
writing.
Add to that the challenge that the site is truly a
single-product store. How do you package it to avoid looking understocked?
Perhaps a word of explanation is in order. BlankSlateBooks
showcases a new, patent-pending invention. It offers a simple, easy-to-use
kit allowing parents to help their children publish their very own board
books--books with heavy cardboard pages suitable for the abuse small children
give their reading matter. These are literally blank books for little authors.
They lead children to want to read, and to think creatively
about what to write and how to illustrate their books. But how to tell that
story on the Web. That was our challenge. |
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| Phones |
| Toll Free
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/blaboo.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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