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Babies & KidsWishes--After Makeover
This retailer approached us for help in transferring and existing eBay store
to Yahoo. The targets were to give the
eBay site a fresh
new look, organize it so that users could easily drill down to the exact
product the wanted, and build in search engine optimization and links to
bring heavy traffic to the revamped store.
To meet these objectives, we crafted an inviting look
for the new site. We organized it by product category and subcategory. We
set it up so that users can use the menu, a site index or a site search engine
to find what they're seeking. We opted for custom RTML templates making it
possible to use a HTML text links for the navigation menu in lieu of the
Yahoo Store default graphic link buttons. This change alone had great
significance to search engine optimization, and search engines cannot read
image files, only text. |
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Before the Makeover
The store was not that easy to find on eBay. As the screen capture above
shows, the front page was rather lackluster. And searching through to store's
merchandise was a challenge.
Content Pages that Sell
We are convinced that Internet stores must show and tell customers
what they are going to get. We crafted product pages with big pictures, and
clear descriptions. We used a zoom feature so customers can click the image
on the product page for a full-page picture. The result is an eye-catching
display sure to entice visitors to read and to place orders. |
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