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How We Met the Challenge
Of course we wanted to tell the story of this new invention in words, but
we felt it was vital to also show it in word pictures. We put the poor inventor
through quite a quest driving to get a picture that did the job needed for
the front page. Fortunately he understood the need and worked patiently with
us to get shots that really told the story in just 2 images--succinct enough
to fit on the front page. We added a comic-book style thought balloon to
one of the images, further driving home the concept. The inventor was a vital
part of developing the final look of the page, choosing the top image from
those the professional photographer shot and suggesting the balloon. We owe
a great deal to his creative input.
We used our custom RTML to build a store backend that
would keep search engine spiders happy and well informed. People aren't yet
searching for this product, but as word gets out, they will be.
To help get the word out, we put a Send-a-Friend link
prominently in the upper right of the header..
Contact us
to find out how we can meet yours. |
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The Challenge
Introduce an invention that's so simple yet revolutionary that nobody knows
they need it till we tell them about it.
We all know the old saying, "Build a better mousetrap,
and the world will beat a track to your door." That's probably true for
mousetraps. Everybody knows what a mousetrap is. People search for them,
and will find your better model. But this product is so innovative
that no one knows to search for it.
Our Web site design needs to do what's called "Missionary
Marketing." We need to get the message out, "Hey look at this really neat
new trick." And we have only a few seconds to get this message across. The
average Internet user will give you perhaps 10 seconds to convince them to
stay and look further. Building a stick site to do Missionary Marketing is
a major challenge. |
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| Phones |
| Toll Free
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/babfac.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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