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Affordable Homes, LLC-I
This real estate developer specializes in building upscale but affordable
golf communities in Hampton Roads Virginia, and in Raleigh and the Outer
Banks of North Carolina. They had an outdated site built by a former employee
using Microsoft FrontPage. Their goals for the redesign were to give the
site a modern, appealing look, make it easy for users to find where their
dozen or so projects were located in their two-state region, and simplify
updates so their staff could maintain the site as old projects are finished
and new ones begun.
Affordable Homes wanted the site to visually convey
their niche--developing golf communities with beautiful, upscale but reasonably
priced homes. They also wanted it to be glaringly obvious to users how to
access info on project locations. |
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What We Did
We decided to use a grid-based icon style design with chartjunk overtones
to add an architectural air to the look of the site. Main navigation is through
a simple set of file tabs at the top of the page. The selected tab is always
in the forefront, letting the user know exactly where they are in the site
and where else they can go.
Instead of photographs, we used architectural elevations
and a floor plan to illustrate typical homes and add to the engineering look
of the site.
To emphasize the service area of the builder and lead
users into exploring current projects, a prominent part of the home page
is an image-map graphic of the two-state region with clickable spots where
developments are currently underway.
We visually established the golf link with
an image of a woman in mid swing. A homeowner puttering in his garden served
to suggest the peace and enjoyment of home ownership.
Visit the
site and see.
To simplify site updates, we built the site with a back-end
database and PHP templates. To add or change content, the owner simply signs
on to a password protected admin section and fills in blanks in a form. When
they submit the form, the changes are made. |
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| Phones |
| Toll Free
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/affordable-homes.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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