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After the Makeover
The Ace logo from the old site was actually a carryover from an even earlier
failed store, and still carried its color scheme. We first used this rust-red
and orange-yellow pallet on the AllBrands.com makeover of 2000. After
AllBrands.com's success, the colors got adopted by one sewing machine site
after another. If we were to make this site stand out, it was time for a
new direction. If you want to lead the orchestra, you have to turn your back
on the crowd.
A new right column now features multiple calls to action.
Navigation is now by brand, by function or by high-powered search. Continuing
with the push for
SEO
we converted the previous site's unfathomable dynamically generated URLs
into static HTML ones that spiders just love. We made sure that there were
keyword rich headlines and text on all product pages. We recruited several
content writers to craft unique product descriptions for each page. Behind
the scenes, we added custom variables and custom RTML scripts so each page
would have well configured META tags and Title tag. The results of these
SEO
moves won't be immediate, but they will be profound.
Visit
the site and see how we met this store owner's needs.
Contact us to find out how we
can meet yours. |
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Before the Makeover
AceSewVac.com had been on the Net for years, but had never carved out any
significant share of the Internet market for sewing and embroidery machines.
They turned to us to give them a makeover that would change that.
This was another of the ubiquitous sites that don't suffer from any major
design sin, just a collection of ho-hum concept, little in calls to action,
and navigation that made it less than fun to use. It also needed more traffic.
It was definitely time for some
SEO.
To the left, you'll see what we did to give the site
a fresh new look and new sales potential. What's not visible to the human
eye is the
SEO
improvements, but spiders will see them just fine, and so will the sales
manager at AceSewVac.com. |
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| Phones |
| Toll Free
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800.448.6399 |
| Boston
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617.723.3339 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/portfolio/acseva-yahoo-store-design.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Saturday, 08-Jan-2005 14:07:42 PST |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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