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Links, Treasure on the Web!
 Still reading with us? Good. We saved the treasure
for last.
Inbound links are like treasure when it comes to search
engine rankings. Google in particular places heavy weight on how many inbound
links point to your site, especially from sites that cover related topics.
The logic is that if other webmasters find your content worthy of a link,
and they cover similar material, then you must offer some pretty good information
on your topic. The more related, inbound links--the better your content must
be.
The question is, how do you coax all these other sites
to link to you? Some webmasters prefer the "Mine! All Mine!!!" route. They
reason that once somebody lands on their site, they don't want to risk losing
them through a link to some other webmaster. So they just hope that all the
other webmasters are stupid enough to link to them with nothing in return.
How well does this strategy work? The answer is it all depends. If you develop
an informational site with powerful, well-organized and completely unique
content, others may well link to it even though they get no reciprocal link.
But truth be told, most sites come nowhere close to that model, and the only
way they are going to get many inbound links is to return the favor. Why
do links matter?
Unfortunately, to a large degree, search engines base
their assessment of how authoritative a website is on how many other sites
covering similar material choose to link to it. So for most sites this no
links strategy is pretty close to a death sentence for search engine optimization
efforts.
In an effort to get links, some webmasters go overboard
and trade links with every site they can find, regardless of its content.
This worked back in the late 90s but it didn't take long for search engine
engineers to spot this trickery and realize that it was being used to
artificially inflate the ranking of sites that were not authoritative at
all. All the major search spiders not analyze how related your links are.
If you link to every site known to man, you will probably be penalized, not
rewarded for your efforts. Keep links topical. Link to sites that would likely
interest people who read your own site.
Back to
Design Tips Page.
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| Toll
Free |
800.448.6399 |
| Boston |
617.723.3339 |
| Va. Bch. |
757.495.2771 |
| Fax |
617.723.7557 |
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Page URL:
www.etproductions.com/help/sharethewealth.html
Copyright © ET! Productions & J. K. Hollomon, Jr., 2001.
Excerpts from original site, © 1998/99. All rights
reserved.
Last revision:
Sunday, 28-May-2006 18:32:58 PDT |
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ET
Productions
160 East Berkeley St, Suite 312
Boston, MA 02118
| Phones: |
| Toll
Free |
800-448-6399 |
| Boston
Area |
617-723-3339 |
| Fax |
617-723-7557 |
e-mail
ETpro@etproductions.com
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