Copywriting Tips
If you're building an e-commerce store, you nobviously need top-notch product descriptions and feature benefit analysis. But don't forget to alos generate keyword rich text for your category pages and your home page as well. If these pages don't rank in search, nobody will be able to find their way down to the individual product pages. Here are a few tips on best practices for writing Web site copy.
      Be clear and succinct. Make sure others understand what you wanted them to when they read your copy.

	If you can't write copy or edit it, hire a Web copywriter who understands SEO.

Test it by having friends or family unfamiliar with your topic read your copy. Is it clear to everybody or only to experts in your field? Make sure you make your point in as brief and direct a way as you can. Good copy should lead toward an action. Do you want them to click to the next page, click the order button, ask for more details, sign up for your newsletter? As you write copy, keep in mind what you want the reader to feel and do, and craft your copy to lead them to that.
      Be keyword rich. Search engine spidering programs can't read pictures. They aren't impressed by the neat look of a site. If you want to see a site as Google's spider sees it, go to a website you like and click "View => Source". The spider reads the source code, top to bottom. It looks for recurring words (other than stuff like a, and, the, etc.) and assumes the ones that turn up again and again in the page Title tag, headlines, and text must be what this page is about. So give Google's spider plenty of tasty spider food and she'll love your site. Spiders (the search engine kind) eat keywords and key phrases.
      Don't overdo the keywords. It's quality we're looking for here, not quantity. A typical newbie error is to try to optimize a page or site for every single word in the Websters Dictionary and every phrase in the Great books of the Western World. That is very counterproductive. If you have 500 key words on a page and each one shows up one time, then each word carries 1/500th of what the page is about. Net result? The page isn't about anything in particular. A better idea would be to build a page with 500 words where one or two important key words or phrases show up 25 times and the other words are obviously just there to support them.
      Zero in on a few PRIME search phrases. Let's say a lady wants to have a swimming pool installed in her back yard. She might go to Google and start her search by typing in pool. She gets results that include betting pools, labor pools, pool halls, wading pools and so on. So she refines her search to swimming pool. Now she gets better results, but she quickly realizes that the results include contractors all over the world. She needs someone in or near her own home town of Metropolis, Pensyltucky. So she now searches for swimming pool Metropolic Pensyltucky. Now she's just about there. But a bunch of the listings are for above ground pools and she wants an in ground pool. So she tries in-ground swimming pool Metropolic Pensyltucky and finally up comes just the list she wants. Most searches that result in orders for goods or services go through several iterations and end up with a very precise key phrase. So figure out what people will use to search for exactly what you offer. Build that phrase or phrases into all your copy. And let us know what the key phrases are so we can build it into your meta tags and content we provide.

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