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The Old Way Versus the New
  E-Commerce
is like traditional retail sales in some respects and very different in others.
Understanding the similarities and differences, and putting them to work
for your Web site's benefit, is one of the key factors in business success
on the web. |
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What's the Same?
Success still depends on meeting customers' needs with better, more attractive
wares, friendlier service, and/or better prices. The hard working, motivated
merchant still wins the day. In short, all the traditional rules of retail
merchandising still apply, but there are some new rules to boot. |
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What's All New?
The speed of the Web is one thing. Internet merchants must move fast. Web
sites that collect cobwebs soon fail on the WWW. Businesses that creatively
use the available technologies to meet and exceed customer expectations win.
Look at the comparison checklist to the right. Working from our knowledge
of Internet retailing, we will help you build a winning strategy and acquire
the technologies to put that strategy into place. |
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| E-Commerce Vs. Main
St. |
| Web |
Old |
Comparison |
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Customers
comparison shop from their home. |
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"Free"
advertising in search engines. |
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Easy
to run 24/7/365. |
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Easy
to solicit customer input. |
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Easy
to reach a global market. |
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Easy
to look like a "Big Guy" even if you're still a small business. |
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Change
sells. Stores that stay static lose. |
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Customer
retention as well as customer acquisition is critical to long-term
success. |
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